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Distil your message → Scale your impact

Wild Copy Co. is a copywriting studio helping ocean impact businesses and founders tell their story clearly. We find the right words to power your mission and create positive change for our blue planet.

ENQUIRE ABOUT OCEAN IMPACT COPYWRITING

When you’re building a business that positively impacts the ocean, getting your words right is important.

Whether you’re developing ocean tech, leading an innovation project or growing a sustainable brand, telling a clear story helps the people you’re trying to reach connect with what you do.

The problem is, when you’re so close to the work, it’s hard to step back and explain it clearly.

In the ocean impact business ecosystem, clarity is especially important. Between the science and the scale of the problems being tackled, it’s easy for things to get tangled up in technicalities.

That’s where we come in.

At Wild Copy Co., we help ocean impact businesses clarify their message and power positive change through strategic copywriting.

Oceanpreneur, your business needs a simple message – especially if what you do is complex

Explore our ocean impact copywriting services ↓

Website copywriting

Launch a site that serves your ocean impact business, with clear messaging that leads to conversion.

Brand story & messaging frameworks

Get a foundational framework to define and tell your ocean brand’s story with clarity.

Content writing

Keep your story flowing with purposeful, consistent content that builds trust and visibility for your ocean impact brand.

Golden Hour

A no-commitment, one-hour copy review to untangle what’s not working and get your message flowing again.

The Wild Copy Co. Guarantee

How ocean impact copywriting is different

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Promoting conscious spending

Ethical copywriting that supports informed decisions, not overconsumption.

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Conversion copywriting meets ocean impact storytelling

Our aim is to create messaging that sells for your brand and turns people into ocean advocates too.

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Making ocean science accessible

Distilling complex ocean challenges and innovations into language that’s simple, accurate and engaging for everyone.

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Greenwashing due diligence

We’re mindful of overstatement and greenwashing, doing our due diligence to ensure your messaging builds customer and investor trust.

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Committed to ocean literacy

A big part of our work is deepening our ocean literacy so we can write with accuracy and integrity about ocean impact solutions.

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1% for the reef

At least 1% of every project supports the Great Southern Reef Foundation through our 1% for the Planet membership.

Kind words from ocean-minded founders

Client testimonials

Fantastic to work with

“Estelle has been fantastic to work with and made sense of our rather complicated modelling.

One of the reasons for her rapid grasp (and only a couple of revisions) is the fact that she listens and asks clear questions whenever something’s unclear.

I would most definitely recommend Estelle to anyone struggling to clarify their messaging or structure information.”

Connor Clarke

Director, Plastics Pirate

If you’re an ocean-loving business, her words will help you make a positive impact

“Estelle has been an absolute dream to work with. Her process is clear and seamless from start to finish, and I love that she took the time to understand my brand and products in great detail.

She nailed the copy in her first draft, perfectly capturing my brand’s personality and tone of voice – I couldn’t be happier.

I’d highly recommend Estelle to anyone looking for a copywriter. If you’re an ocean-loving business, her words will definitely help you make a positive impact.”

Leyla Alexander

Founder, You Are The Sea

An outstanding website copywriter

“It was a joy to design a website using Estelle’s copy. I was astounded by her ability to describe things so evocatively but at the same time clearly, simply and without fuss.

Her SEO knowledge, awareness of website structure and formatting of the document also makes my work as a web designer a lot easier.

She’s also such a lovely person to work with and to know. Such a generous, thoughtful and diligent human.”

Tom Garfield

Founder, Brand New Notebook

How ocean impact copywriting works

Our process

1. Get in touch

The first step is to fill in the form on our Contact page or email Estelle at hello@wildcopyco.com. We’ll respond to your enquiry within two business days, with an option to book a meeting to discuss working together.

2. Accept our proposal

We send you a proposal outlining deliverables, timelines and an exact quote. To go ahead, simply accept the proposal and make payment (usually 50% of the total fee). This kickstarts us getting to work on the copy brief.

3. Answer some questions about your ocean impact business

A detailed copy brief is the most important part of writing great copy. But don’t worry if you haven’t briefed a copywriter before: we take the lead and know what to ask. For full copywriting projects, we’ll need 90 minutes of your time on a briefing call. Blog posts and smaller projects can be briefed via a written questionnaire.

4. Get words that do the selling for you

We go away and write your copy. You get two rounds of revisions for any tweaks you’d like us to make. Once you’re happy, simply pay the final invoice, and we send you the final proofread deliverables that you can pass straight to your website designer or VA to implement. Then it’s over to you to make waves!

You’ve put everything into your ocean impact business… Don’t let unclear messaging hold it back.

Let us tell your story clearly.

Join the ocean innovators and changemakers we’ve helped

Trusted by clients and collaborators such as:

Ready to get your words right and scale your positive ocean impact?

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