Distil your message → Scale your impact
Wild Copy Co. is a copywriting studio helping ocean impact businesses and founders tell their story clearly. We find the right words to power your mission and create positive change for our blue planet.
ENQUIRE ABOUT OCEAN IMPACT COPYWRITING
When you’re building a business that positively impacts the ocean, getting your words right is important.
Whether you’re developing ocean tech, leading an innovation project or growing a sustainable brand, telling a clear story helps the people you’re trying to reach connect with what you do.
The problem is, when you’re so close to the work, it’s hard to step back and explain it clearly.
In the ocean impact business ecosystem, clarity is especially important. Between the science and the scale of the problems being tackled, it’s easy for things to get tangled up in technicalities.
That’s where Wild Copy Co. comes in.
Through our signature combination of brand message clarification and ocean impact storytelling, we help you bring clarity to every piece of content, to ensure your business is seen, understood and able to maximise its positive ocean impact.
Oceanpreneur, you need a clear message – especially if what you do is complex.
Explore our ocean impact copywriting services ↓
Website copywriting
Launch a site that serves your ocean impact business, with messaging that’s clear and leads to conversion.
Brand story & messaging frameworks
Get a foundational framework to define and tell your ocean brand’s story with clarity.
Content writing
Keep your story flowing with purposeful, consistent content that builds trust and visibility for your ocean impact brand.
Golden Hour
A no-commitment, one-hour copy review to untangle what’s not working and get your message flowing again.
The Wild Copy Co. Guarantee
How ocean impact copywriting is different

Promoting conscious spending
Ethical copywriting that supports informed decisions, not overconsumption.

Conversion copywriting meets ocean impact storytelling
Our aim is to create messaging that sells for your brand and turns customers into ocean advocates too.

Making ocean science accessible
Distilling complex ocean challenges and innovations into language that’s simple, accurate and engaging for everyone.

Greenwashing due diligence
We’re mindful of overstatement and greenwashing, doing our due diligence to ensure your messaging builds customer and investor trust.

Ocean literacy
We’re continuously learning from the ocean business community and deepening our understanding to ensure every message is informed, authentic and responsible.

Every project supports ocean conservation
At least 1% of every project supports the Great Southern Reef Foundation through our 1% for the Planet membership.
Kind words from ocean-minded founders
Client testimonials

Fantastic to work with
“Estelle has been fantastic to work with and made sense of our rather complicated modelling.
One of the reasons for her rapid grasp (and only a couple of revisions) is the fact that she listens and asks clear questions whenever something’s unclear.
I would most definitely recommend Estelle to anyone struggling to clarify their messaging or structure information.”
Connor Clarke
Director, Plastics Pirate

If you’re an ocean-loving business, her words will help you make a positive impact
“Estelle has been an absolute dream to work with. Her process is clear and seamless from start to finish, and I love that she took the time to understand my brand and products in great detail.
She nailed the copy in her first draft, perfectly capturing my brand’s personality and tone of voice – I couldn’t be happier.
I’d highly recommend Estelle to anyone looking for a copywriter. If you’re an ocean-loving business, her words will definitely help you make a positive impact.”
Leyla Alexander
Founder, You Are The Sea

An outstanding website copywriter
“It was a joy to design a website using Estelle’s copy. I was astounded by her ability to describe things so evocatively but at the same time clearly, simply and without fuss.
Her SEO knowledge, awareness of website structure and formatting of the document also makes my work as a web designer a lot easier.
She’s also such a lovely person to work with and to know. Such a generous, thoughtful and diligent human.”
Tom Garfield
Founder, Brand New Notebook
How ocean impact copywriting works
Our process
1. Get in touch
The first step is to fill in the form on our Contact page or email Estelle at hello@wildcopyco.com. We’ll respond to your enquiry within two business days, with an option to book a meeting to discuss working together.
2. Accept our proposal
We send you a proposal outlining deliverables, timelines and an exact quote. To go ahead, simply accept the proposal and make payment (usually 50% of the total fee). This kickstarts us getting to work on the copy brief.
3. Answer some questions about your ocean impact business
A detailed copy brief is the most important part of writing great copy. But don’t worry if you haven’t briefed a copywriter before: we take the lead and know what to ask. For full copywriting projects, we’ll need 90 minutes of your time on a briefing call. Blog posts and smaller projects can be briefed via a written questionnaire.
4. Get words that do the selling for you
We go away and write your copy. You get two rounds of revisions for any tweaks you’d like us to make. Once you’re happy, simply pay the final invoice, and we send you the final proofread deliverables that you can pass straight to your website designer or VA to implement.
You’ve put everything into your ocean impact business – don’t let unclear messaging hold it back.
Let’s tell your story clearly.
Join the ocean innovators and changemakers we’ve helped
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Ready to get your words right and scale your positive ocean impact?
