Skip to content

You’ve made helping the ocean your business.

We’ll help you tell that story clearly, so your audience understands what you do, why it matters and how you’re making waves for our big, wild blue.

Landscape of a calm ocean and seagrass

As an ocean impact founder, you might be too close to your business to write about it simply.

At Wild Copy Co., we get it.

Untangling your thoughts and choosing the right words to market your ocean innovation is challenging.

We’re here to help.

Our copywriting service simplifies your message, ensuring it speaks to the right customers, investors and partners to earn results for both your business and the ocean..

Ready to break down the technical talk and scale your impact with a clear message that converts? We’d love to hear from you.


Wild Copy Co.’s mission: to empower oceanpreneurs with clear messaging that powers business growth and positive impact.

Hey! I’m Estelle

Founder & Lead Copywriter at Wild Copy Co.

I’ve spent nearly a decade translating complex ideas into compelling stories. I started out as a journalist, writing magazine features, before retraining as a copywriter, specialising in websites for eco and wellness businesses.

It was while living on a remote Scottish island that I decided I needed to do more for Planet Ocean. The island was magical (think deer, whisky and wild swimming), but it also showed me just how far-reaching ocean plastic pollution really is.

After joining an ocean innovation program in 2023, I launched Wild Copy Co. to help oceanpreneurs sell their ideas with copy that’s clear and compelling.

These days you’ll find me in Kiama, NSW (Dharawal Country) – surfing, sunrise swimming in the ocean pool or pottering with my rescue greyhound, Buster.

If you’re out here making waves, I’d love to help you get your words right.

Estelle sitting on a couch with her laptop and dog

A bit about me

  • I’m originally from Watford, an English town just northwest of London. Think red-brick council houses, rain-soaked streets, a canal and a big shopping centre.
  • These days, home is Kiama, Dharawal Country, Australia, where the sea sparkles, lush hills roll and cabbage tree palms sway.
  • Before Australia, I lived on the remote Isle of Jura for four years. There were 212-ish people, 5,000+ red deer, three mountains, a whisky distillery, the world’s third-largest whirlpool, and Jura wild swimmers (we swam all year round, in water as cold as 7°C!).
  • I have a First Class degree in English Literature from Exeter University (Falmouth, Cornwall campus).
  • I hold an NCTJ Level 3 Diploma in Journalism and have written for publications such as Geographical Magazine and BBC Wildlife.
  • I have a 10-year-old ex-racing greyhound called Buster (he’s black with tiny white ‘snowflakes’).
  • Outside of Wild Copy Co., I love surfing, doing yoga, sunrise swims in ocean pools and cooking wholesome vegetarian meals.

Wild Copy Co.’s values:

a starfish on the sea bed

Simplicity

We believe clarity beats complexity every time. We strip away the clutter to make your message easier to understand.

Two sand dollars stuck in the sand next to each other

Adventure

We’re wanderers at heart. We know that making time for exploring, awe and wonder positively impacts our work.

Sustainability

As well as following our own sustainability practices, we carefully choose projects to ensure alignment of values.

We donate at least 1% of annual turnover to the Great Southern Reef Foundation.

Get the right words to take your ocean impact business to the next level

ENQUIRE TODAY