Message clarification for ocean startups
Simplify your story | Cut the fluff | Align your marketing
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You’re an expert in ocean innovation, but talking clearly about what you do is another story.
If you’re like most ocean startup founders, you struggle to clearly articulate what your business is all about. The more you try to pin down who you are and what you do, the more confused you get. You need to engage customers and investors who can move your innovation forward, but right now, your message isn’t landing.
Oceanpreneurs, stop writing yourself into a spin, and let us clarify your core message.
Get a clear, overarching message for your startup, and always know the right thing to say.
✓ Talk consistently about your ocean startup, every time
✓ Cut out the fluff and get straight to the point
✓ Speak your audience’s language
✓ Focus all of your marketing with a simple, overarching message
With our message clarification for ocean startups service, you get the foundational messaging you need to talk and write about what you do effectively.
Everything is contained in a custom Brand Message Handbook for your business, which you and your team can refer to again and again to ensure you’re on-message every time.
Inclusions for our message clarification service:
• Questionnaire / 90-minute briefing session via Google Meet
• Message development and clarification
• Everything delivered in your custom Brand Message Handbook
Brand Message Handbook inclusions:
• Tagline, brand statement & value proposition
• Elevator pitch & media bio
• Mission, values & backstory
• Key differentiators
• Customer overview & needs
• Voice, tone & personality
• One-liners, word bank & language to avoid
• Content pillars
Investment
A$2,750
payable in two instalments
Timeline
4–6 weeks
Optional add-ons
• Website copy (A$2,250) – i.e. save A$1,500 on our standard website writing fee by booking both services together
How it works
1. Get in touch
The first step is to fill in the form on our Contact page or email Estelle at hello@wildcopyco.com. We’ll respond to your enquiry within two business days, with an option to book a discovery call to talk about working together.
2. Accept our proposal
We send you a proposal outlining deliverables, timelines and an exact quote. To go ahead and lock your project into our schedule, simply accept the proposal and make payment (usually 50% of the total fee).
3. Answer some questions about your ocean impact business
A detailed brief is the most important part of developing a clear brand message. But don’t worry if you haven’t briefed a copywriter before: we take the lead and know what to ask. To kick things off, you fill out a brand clarity questionnaire. Then, we need 90 minutes of your time on a briefing call, where we interview you to get a deeper understanding of your ocean startup.
4. Get words that do the selling for you
We develop a clear message for your brand that speaks to customers across all marketing channels. Everything is contained in a custom Brand Message Handbook that you and your team can refer to every time you write or talk about your ocean startup.
Nailed the copy in her first draft
“Estelle has been an absolute dream to work with. Her process is clear and seamless from start to finish and I love that she took the time to understand my brand and the products I sell in great detail.
Estelle nailed the copy in her first draft, perfectly capturing my brand’s personality and tone of voice – I couldn’t be happier with the work she has done for me.
I would highly recommend Estelle to anyone looking for a copywriter. If you are an ocean-loving business, her words will definitely help you make a positive impact.”
Leyla Alexander
Founder at You Are The Sea
An excellent ability to apply her skills to a variety of brands
“We have worked with Estelle for several years across a range of B2C and B2B clients. She has an excellent ability to apply her skills to a variety of brands and can turn her words into distinct and recognisable tones of voice for our clients. We highly recommend her!”
Paul Davis
Co-founder at Overthrow Digital
Frequently asked questions
