People & Planet policies
A small business with a big, blue heart
As copywriters for the sustainable blue economy, we hold ourselves to high standards and actively work to minimise our footprint. This page outlines the ethical, environmental and social policies that guide both how we write and how we do business. It’s a living document: reviewed regularly and updated as we move forward.
Policies last reviewed: 4 June 2025
Responsible messaging policies
DOs and DON’Ts that guide our work
Ethical marketing
DO enable informed, confident decision-making. DON’T use false urgency or manipulative tactics.
Inclusivity
DO use inclusive, thoughtful language. DON’T alienate or stereotype marginalised communities.
Accessibility
DO make content usable and understandable for all. DON’T overuse jargon, acronyms or insider language.
Greenwashing
DO tell the truth about environmental claims. DON’T greenwash or use vague, misleading terms.
Overconsumption
DO encourage mindful, considered purchasing. DON’T promote overconsumption or impulse spending.
Hyping up claims
DO keep messaging grounded and accurate. DON’T exaggerate, overinflate or mislead.
Oversimplification
DO translate complexity with precision. DON’T dilute key details or skip important context.
Scientific integrity
DO draw from current, credible sources. DON’T cherry-pick data or misrepresent research.
Transparency
DO make key information easy to find. DON’T gatekeep facts that customers or investors need.
Digital carbon footprint
As a remote business, we rely on our laptops and the internet. Here’s how we keep our digital emissions in check:
- Our website is hosted on servers powered by 100% renewable energy
- It was built using low-carbon, green design principles
- Our domain is also registered with a provider that runs on 100% renewable energy
- We avoid large attachments, instead using compressed or optimised files and sharing assets via Google Drive
- Where video isn’t necessary, we switch to audio-only calls to reduce data load and emissions
- We keep email clutter low by communicating thoughtfully, and we regularly delete unnecessary emails, newsletters and spam that contribute to server load
- Each month, we take part in a digital cleanup to clear our inboxes, cloud drives and devices.
Conscious business policies
Even though we work remotely, we try to do business lightly
Foundational commitments
Fossil fuel-free finances
All banking is done through an institution that doesn’t fund harmful industries such as fossil fuels, gambling, live animal exports, intensive animal farming, tobacco, or arms and weaponry.
Ocean impact-led clients
Clients must be focused on solving ocean, environmental or social challenges. Those operating in extractive or harmful industries are not accepted.
Support local & ethical
Partnerships with small, local businesses whose practices align with our environmental and social values will be prioritised.
Thoughtful use of AI
We use AI as a thought partner to explore ideas and clarify our thinking. It never replaces the human creativity, judgement or ethical responsibility behind our work.
Careful consumption
Vegetarian office
Food served in the office or at meetings is vegetarian and low-impact by default.
Coffee & snacks
Coffee is Fairtrade, certified organic, shade-grown and carbon neutral. Snacks will be plant-based and plastic-free where possible.
Office supplies
Supplies are purchased thoughtfully, sourced from eco-conscious providers wherever possible, with a preference for reusables and recycled materials.
Printing
Printing is kept to a minimum. Any essential materials are printed on 100% post-consumer recycled paper using vegetable-based inks.
Chemical-free cleaning
All cleaning products used in the office are non-toxic, greywater safe, and certified cruelty-free.
Minimal travel
Travel is kept minimal through remote work and online meetings. Some car travel is necessary for co-working, events or volunteering in regional areas.
Waste & recycling
E-waste recycling
Electronics are recycled responsibly, and the lifespan of tech is extended wherever possible.
Paper recycling
All paper and cardboard are either recycled or reused.
Wellbeing & work culture
Rest-positive culture
Working hours, time off and a pace of work that supports wellbeing are respected, for ourselves, collaborators and clients.
Always learning
Ongoing professional development is prioritised, particularly in areas such as climate justice, First Nations perspectives and ocean literacy.
Community contribution
Ocean conservation volunteering
Getting away from the desk is encouraged. This has previously included beach and reef cleanups, marine mammal rescues, and community-led rewilding projects, such as seagrass harvesting.
Payment plans
Payment plans and a lower-cost option are available to help early-stage ocean startups with limited funding access our copywriting services.
1% to the Great Southern Reef Foundation
We donate at least 1% of annual turnover to the Great Southern Reef Foundation through our 1% for the Planet membership. The Great Southern Reef Foundation is an Australian charity with a vision to inspire society to become active stewards of Australia’s kelp forests.
Go to the Great Southern Reef Foundation website
Go to our 1% for the Planet profile
Acknowledgement of Country
We respectfully acknowledge the Wodi Wodi people of the Dharawal Nation as the Traditional Custodians of the land on which Wild Copy Co. is based. We also recognise the Traditional Custodians of Country throughout Australia, their enduring connection to the land and waters and that sovereignty was never ceded. We pay our respects to Elders past, present and emerging and stand in support of First Nations Voice, Treaty and truth-telling. Always was, always will be, Aboriginal land.
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