Website writing for ocean startups
Attract customers | Tell a clear story | Sell from your site
You’re an expert in ocean innovation, but writing a website that sells is another story.
If you’re like most ocean startup founders, your website has been stuck in draft mode longer than you’d like to admit. The more you try to distil what you do, the more your message unravels. You need your site to attract leads and build ocean advocacy, but right now, it’s leaving website visitors (and search engines) confused.
Oceanpreneurs, stop writing yourself into a spin, and let us write your website copy.
Launch a site that serves your ocean startup, with copy that works as hard as you do.
✓ Sell more from your website
✓ Attract the right customers, investors and partners
✓ Create positive impact with every click
✓ Say what you’ve been trying to say all along
Our website writing for ocean startups service gives you all the copy you need to launch a website that sounds like you and sells what you do. The result? When aligned visitors come to your site, your messaging does the rest to clinch the deal.
Just think, with your website quietly working its magic, you can focus on the work you do best so that you can scale your innovation and positively impact the ocean faster.
Inclusions for our website writing service:
• Brand questionnaire
• 90-minute briefing session via Google Meet
• Strategy for how to structure your site
• High-converting copy for five standard website pages
• Basic keyword research & on-page SEO
• Optimised SEO titles, meta descriptions & header tags
• 404 error page & contact ‘thank you’ page
• Opt-in copy for your email list or lead magnet
• Navigation menu & footer copy
• Two rounds of revisions
• Final proofreading
• Designer-friendly copy deck
Investment
A$3,750
payable in two instalments
Timeline
4–6 weeks
Optional add-ons
• Extra pages (A$950 each)
• Brand Messaging Handbook (A$1,250) – i.e. save A$1,500 on our standard message clarification fee by booking both services together
How it works
1. Get in touch
The first step is to fill in the form on our Contact page or email Estelle at hello@wildcopyco.com. We’ll respond to your enquiry within two business days, with an option to book a discovery call to talk about working together.
2. Accept our proposal
We send you a proposal outlining deliverables, timelines and an exact quote. To go ahead and lock your project into our schedule, simply accept the proposal and make payment (usually 50% of the total fee).
3. Answer some questions about your ocean impact business
A detailed brief is the most important part of writing great website copy. But don’t worry if you haven’t briefed a copywriter before: we take the lead and know what to ask. To kick things off, you fill out a brand clarity questionnaire. Then, we need 90 minutes of your time on a briefing call, where we interview you to get a deeper understanding of your ocean startup.
4. Get words that do the selling for you
We go away and write your website so that it will turn passive visitors into paying customers and ocean champions. You get two rounds of revisions for any tweaks you’d like us to make. Once you’re happy, simply pay the final invoice, and we send you the final proofread copy deck that you can pass straight to your website designer to get your website another step closer to launch.
An outstanding website copywriter
“Estelle is an outstanding website copywriter. It was a joy to design a website using Estelle’s copy. Her captivating words inspired my design choices, and helped me to produce my best work too. I was astounded by her ability to describe things so evocatively but at the same time clearly, simply and without fuss.
Her SEO knowledge, awareness of website structure and formatting of the document also makes my work as a web designer a lot easier. Properly formatted with the correct meta and heading tags and very helpful notes. 404 error copy, thank you page copy, all included! You can tell she’s thought carefully about the website itself and not just the copy she’s writing.
She’s also such a lovely person to work with and to know. Such a generous, thoughtful and diligent human.”
Tom Garfield
Founder at Brand New Notebook
Undoubtedly the best decision I’ve made
“Estelle’s engaging conversational style put me at ease. Listening is an art form and one Estelle has mastered in her craft, drawing out the most authentic feelings and values of Jura Guided.
Estelle’s contributions were articulate, astute and always constructive. I was astounded at how deeply connected Estelle was to the project and this made me feel very safe in her copywriting expertise.
The final copy for the website is nothing short of genius. The tones, language and feel are beyond what I had thought possible to create. It was breathtaking to see how she achieved creative writing mixed with streamlined information while evoking all the emotions we had talked about in our meetings.
I would recommend working with Estelle in any capacity – new business or established. Gaining the mastery of her work is undoubtedly the best decision I’ve made in creating Jura Guided. Estelle’s values as a person dovetail through her work, resulting in an authentic, wonderfully talented copywriter.”
Grant Rozga
Founder at Jura Guided
Wrote exactly what I have been trying to say
“Estelle perfectly grasped my tone of voice so that I felt as if I was reading my own words. She wrote exactly what I have been trying to say with my products, in an attention-grabbing and clear way that tells my customers what they need to know while encouraging them to take action. I would most certainly recommend Estelle to anyone who needs website copy written. She helped me gain clarity on what I am trying to say, gave excellent service with quick response to emails, and kept me in the loop the whole time.”
Gini Dickinson
Founder at Thrive With Gini
Hit the tone flawlessly
“Working with Estelle was very straightforward, which was largely down to her infectious enthusiasm for the job and accomplished word skill. From the start, she posed many questions to get a feel for the Purdie’s story and acquaint herself with the aims and goals of a small company on the west coast of Scotland.
Estelle’s copy is very special and perfectly conveys the message we want to communicate about our products. She really hit the tone flawlessly. We are just captivated by her writing.”
Gavin Purdie
Owner at Purdie’s of Argyll
A pleasure to work with
“Estelle has recently helped us create copy for our new website. We are very pleased with the copy and found Estelle a pleasure to work with. She took the time to understand our business culture and to listen to what we wanted to communicate and then presented us with exactly what we had envisaged.”
Gill Green
Owner at Touchstone Growth
Absolutely nailed it
“I was having a new website built and was asked for the copy to go on it. For weeks I attempted to put something together myself but just couldn’t get it right. Lightbulb moment – ask Estelle! The best thing I have done!
We met for a chat, Estelle asked me some questions about what I do, what we make, the processes, etc. Within a few weeks she sent over her work and had absolutely nailed it. She captured more about my business from our short meeting than I ever could and was a delight to work with. My only regret is not getting in touch sooner! Thank you Estelle for doing a wonderful job.”
Gemma MacLean
Owner at Spirited Soaps
Frequently asked questions
Ready to get your words right?
